Bareback is more often popular in the Western States and Florida, while Latino (nsfw) is popular in Southwest, along with California and Nevada. The Straight Guys category tends to be viewed more in the Midwest, while Black is viewed more in the Southeast. Black and Straight Guys have the most views overall. Pornhub features nearly 40 categories of gay male porn, but several categories are consistently more popular across the United States.
The state with the least number of gay pageviews is North Dakota at 4.2%, followed by Montana, Idaho and South Dakota all with less than 4.5%. It’s followed by the District of Columbia (7.8%), Louisiana (7.4%), Georgia (7.3%) and New York (7.2%). Topping the list of gay viewing states is Mississippi, were 7.9% of all pageviews are for gay content. Gay male content represents 6.3% of all pageviews in the United States, but as the following chart illustrates, some states are proportionately far more likely to be viewing gay content than others. Visitors viewing gay content spend about 2 minutes longer on Pornhub than the average non-gay visit time, an increase of nearly 20% over average visit durations. In another post, we also revealed that women account for a massive 37% of all Pornhub visitors viewing gay male porn. In our recent Women Searching for Women post, we found that female visitors are proportionately 186% more likely to search for lesbian porn compared to their male counterparts. For example, videos featuring lesbians remains one of the most popular categories viewed by both men and women, so it is not considered to be a gay category. In this post, we’ve focused on the proportion of pageviews for content featuring gay men, as we can’t determine the sexual orientation of Pornhub’s visitors based on the type of content they watch. In celebration of Gay Pride Month, Pornhub Insights and VICE are taking a look at what type of gay porn is popular across the United States, and how preferences differ by age group and in comparison to non-gay viewers.